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News

Herhold: Stockton hopes to steal some San Francisco cachet

10/31/2017

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San Francisco’s airport director has protested the idea.
Click Here to read the full article
By Scott Herhold 
......The Stockton airport wants to rename itself after a bigger city 83 miles away. The suggested moniker? The San Francisco Stockton Regional Airport. That’s 11 syllables of image ripoff.

(I wish I could tell you such a long moniker is an outlier. It is not. The Mineta San Jose International Airport weighs in at 13 syllables.  But at least it’s not confusing people.)

Let’s be candid here: The Stockton airport (unfortunate symbol: SCK) is no one’s idea of a busy hub. Calling it a hub insults the whole idea of hubs. It insults the idea of hubcaps. It has one airline, Allegiant....

When I called him, Mavrogenes contended that renaming the airport was part of an effort to promote Stockton’s image.

“One of the questions that people ask is, “Where is Stockton?’’ he told me. “Some think it’s up by the border with Oregon. Some think it’s near Bakersfield.’’

I was too polite to ask him how allying the airport with San Francisco would clarify the matter of location, but Mavrogenes quickly pointed out that other airports have done the same....
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    (Photo by Ben Wang)

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